May 14th, 2010

lady-gaga-cosmopolitan-magazine-cover
LookEllie-Goulding-Music-Video-Under-the-Sheets

Product Placement

May 14th, 2010

Diet Coke
Virgin Mobile
Cigarette Glasses

Lady Gaga makes her video’s into a fun production, that tells a story. Whereas Ellie’s video Under the sheets was quite dull and didn’t use any well known branded products in her video. Lady Gaga’s video had lots more funding than Ellie Goulding has.

Gaga V Ellie….. E-Media

March 29th, 2010

http://elliegoulding.co.uk/
http://www.twitter.com/elliegoulding
http://www.myspace.com/elliegoulding
http://www.facebook.com/elliegoulding
http://www.youtube.com/user/elliegoulding

Ellie’s official websites on social networking sites, these websites are aimed to appeal to different target audiences.
Myspace = teens
Facebook = 16 – 25 + older adults
Twitter = 14-30
Youtube = Anyone

Fan websites

Lady Gaga
http://www.ladygaga.com/telephone/
http://www.youtube.com/user/ladygagaofficial
www.myspace.com/ladygaga

Fansites
WWW.GAGADAILY.COM
WWW.LADYGAGAONLINE.NET

Interview with Absolute radio

March 19th, 2010

http://www.absoluteradio.co.uk/player/7681/interview_at_the_brit_awards_2010.html

Album artwork

March 18th, 2010

LadyGagaTheFameAlbumCover12159662x[6]

What teens today think..

December 1st, 2009

Research

November 19th, 2009

 

 

 

 

TEENAGE DRINKING

Inside Out investigates the stark reality of underage drinking and discovers that in some cases, alcohol causes more problems amongst teenagers than any illegal drug.

Ecstasy, cocaine, heroin, the list of harmful substances abused by youngsters today goes on. But it may surprise you to learn that research undertaken in Essex has revealed that the substance causing the greatest problem is alcohol.

Starting early

“Alcohol is the drug that causes most problems…our concern is that these young people are starting to drink at really early ages. We found one regular drinker who was seven.” Tom Aldridge author of the report

The service that has been created is especially tailored for kids across Essex. The Chelmsford-based project, backed by the Children’s Society, is exclusively designed for children, some not even in their teens.

The drop in centre opens every weekday, allowing young people to talk about their problems in confidence. It is this confidentiality that has sparked controversy. Parents are not informed about their child’s drinking unless the child requests it, or unless the child is considered to be at risk.

Convicted under the influence

Kerri began drinking at the age of 12. When Kerri’s dad would have a pint, she would join him with an alcopop. After the death of her dad, Kerri began relying more heavily on alcohol. As she was living with a friend rather than her mum, there was no one to check her behaviour.

“I was doing two to three bottles of Jack Daniels a day…When I woke up one morning and I had no drink in and I had the shakes… that’s when I realised it was really bad,” says Kerri.

Fuelled by drink, Kerri ended up in trouble. At the age of 16, she was convicted for non-violent crime and has just completed an 18 month sentence in Holloway.

Kerri has been in counselling with Sally for seven years and although she still drinks occasionally, she is getting back on her feet. Kerri puts the success of the service down to the fact that young people are listened to, rather than preached at.

“When I first started talking to people; counsellors, psychiatrists, I didn’t like them, they pry too much… but Sally is really nice and down to earth,” says Kerri.

Communicating with youngsters

The service is not only office-based. In the evenings, workers visit the areas where kids are known to hang out drinking. The ability to communicate with the kids is essential, so the workers are chosen for their ability with young people, rather than their qualifications.

Martin is one such outreach worker. He took Inside Out to Central Park in Chelmsford, one of the known hang outs for underage drinkers.

“This is an area we target. We give them information and talk to them before they get too drunk,” says Martin.

One drinker admits to drinking ethanol cut with coke, as a means of getting drunk really quickly. This provides a sobering thought to parents everywhere.

“People may think their kids aren’t like me, but how do they know?”
An underage drinker

No simple solution

Although the cases of alcohol abuse we have looked at are extreme, they are by no-means isolated incidents. Alcohol abuse amongst youngsters is on the increase and in a society where drinking is part and parcel of our social culture, it is a problem with no easy solution.

Whilst the outreach scheme in Essex doesn’t claim to have all the answers to our nation’s less than healthy relationship with alcohol, it offers support and a confident to youngsters, and it’s certainly a step in the right direction.

 

BBC Article… http://www.bbc.co.uk/insideout/east/series2/teenage_drinking_alcohol_abuse.shtml

Alcohol at home can cut teenage binge drinking, study says

Teenagers who drink alcohol with their parents are less likely to binge drink, according to a survey of 10,000 children which backs the continental style of introducing teenagers to small amounts of alcohol early.

Parents who do not want their children drinking behind their backs should limit their pocket money to less than £10 a week, says the study, carried out by academics and trading standards officers.

It found that teenagers who illegally bought their own alcohol were six times as likely to drink in public, in parks and on the streets, three times as likely to be regular drinkers and twice as likely to be binge drinkers.

Mark Bellis, the lead researcher and director of the public health centre at Liverpool John Moores University, said: “We are too used to handing £10 or £20 to young people without any realisation of where it is being spent. Add to that birthday money and money from part-time jobs – young people have money to spend. Parents need to know more about what their children are spending it on.”

The report calls on the government to force the alcohol industry to stop marketing to teenagers and to crack down on shops selling to underage teenagers. Some 40% of the 15- and 16-year-olds polled who reported that they drank said they bought their own alcohol.

The survey was carried out in more than 130 schools in the north-west of England by trading standards officers. More than 10,000 questionnaires were returned by pupils aged 15 and 16. The results suggest that girls from the most socially deprived areas who received the most weekly pocket money were the most likely to drink irresponsibly – defined as more than twice a week, five units at a time and in public spaces.

Nearly 90% drank at least once every six months. Some 40% of those binged regularly, a quarter drank frequently and half drank in public. Those who were most at risk, who did all three, were most likely to buy the alcohol themselves or through an older sibling or friend. People who drank with their parents, and received less than £10 pocket money a week, exhibited the safest behaviour.

Other research has shown that the worst problems associated with teenage drinking happen when it takes place in public, in contrast with France and Italy, where young people typically first drink at mealtimes with their parents.

Today’s findings contrast sharply with a recent call from Alcohol Concern to prosecute parents who give their under-15s alcohol. Professor Bellis said that this evidence showed that approach was flawed. “I don’t think prosecuting parents is the way forward. It’s possibly the worst thing you can do to a child at that stage.”

A spokesman for Alcohol Concern said: “The drinks industry has a major role to play in cutting down alcohol purchasing by underaged drinkers.”

A Department of Health spokesperson said alcohol sales to under-18s were decreasing. “We are working closely with the industry to encourage the responsible sale of alcohol. In 2005, restrictions on alcohol advertising on TV were tightened.”

http://www.guardian.co.uk/society/2007/may/11/drugsandalcohol.uknews

 

Alcohol and Teenagers

Booze, your brain and your body

What’s the big deal about ‘under age’ drinking?

Facts about alcohol
Alcohol is drug that works directly on the central nervous system. Alcohol kills more male teenagers and young men than any other drug taken to affect mood and behavior (heroin, cocaine, marijuana). Despite this alcohol is a legal (for adults) and socially acceptable way of altering mood states – at least in western societies.

Most deaths and injury due to alcohol are caused by the way people behave when under its influence. Men fight more, drive more recklessly , and engage in more risky behaviors. Alcohol use is a leading risk factor for the three leading causes of death among youth: unintentional injuries (including motor vehicle crashes and drownings), suicides; and homicides. Alcohol also puts you at greater risk from sexual behavior where you find you have more than you had planned on- a sexually transmitted disease or an unwanted pregnancy!

Alcohol intake and teen health
Because the body changes so much as we grow, the ability both to judge and cope with alcohol changes all the time. Everyone seems to know of someone who can drink booze by the bucket-load but this shouldn’t be seen as something to aspire towards. Teens are the most likely group to have their stomachs pumped after excessive alcohol intake. At the end of the day it has to be remembered that alcohol is a toxin.

Effects of excessive Alcohol on young bodies

  • Youthful ‘immature’ organs can literally be poisoned by alcohol.
  • The liver can be damaged. It takes a few days for it to recover and to get back to normal functioning after a ‘session’. 
  • The heart can beat so irregularly that it can stop. 
  • The body can lose temperature causing hypothermia. Every year some teens die when they get drunk and pass out in the freezing cold.
  • Too little sugar in the body can cause coma and seizures.
  • Breathing can become so shallow or slow that it can stop.
  • One of the most common ways in which teens (and adults) die from alcohol is by choking on their own vomit. If you vomit when you are unconscious you can easily breath it in. If your body cannot get the oxygen it needs brain damage or death results. Knowing when to stop drinking alcohol
    One of the dangers of drinking is not recognizing when you have had too much. Different drinks have varying alcohol content and the body reacts differently to alcohol according to whether or not you have eaten, how thirsty you are, even the time of day it is. Even if you stop drinking the level of alcohol can continue increasing. No amount of coffee, cold baths, showers, or trying to walk it off will stop it.
  • Taking a meal before drinking only slows the process. Once alcohol gets to the small intestine the effects kick in. The only thing that reverses the effect of alcohol is time. 

    Emergency help for alcohol poisoning 
    If someone is becoming unconscious and also has shallow breathing and/or is looking blue, has a slow heart beat and maybe starts to vomit, get urgent medical assistance. Phone emergency services(911 US or 999 UK). Better to be safe than have a damaged or dead friend.

      All this stuff may sound dramatic but ask your parents if they ever knew or heard of someone badly affected by booze. I remember 3 guys; one died, one has permanent brain damage and one lost a leg in a motor bike accident.

  • http://menshealth.about.com/cs/teenhealth/a/teen_drinking.htm
  • Teenage drinking

    Doctors are worried about an apparent increase in the number of young teenagers who are drinking heavily.While many of the more serious health effects of drinking affect those who have been drinking for many years, it is feared that alcohol abuse during the formative years sets a pattern for later life.The British Medical Association (BMA) published a report highlighting these fears last year.

    “Alcohol and Young People” suggested that not only was there a general rise in the proportion of 11 to 15-year-olds who drink alcohol regularly, but also that there is an increase in the amount they are drinking on each occasion.

    Alcohol Concern suggested that a third more 11-15 year olds are drinking regularly.

    It is far easier to work out the health effects of drinking on adults – it is known that heavy drinking over the years is a risk factor for certain cancers, particularly oral and liver, and raised blood pressure which can contribute to heart disease.

    “Binge” drinking every now and then tends to be far more harmful to health than drinking a moderate amount occasionally.

    It has also been suggested that teenagers are more likely to have casual sex if they are regular drinkers.

    Harming the young

    Doctors think that this effect could be far more pronounced in the young, as alcohol will tend to have more effect on their developing bodies.

    The increase in the availability of “designer drinks”, the so-called “alcopops” has been accused of making alcohol far more attractive to younger people.

    Research has shown that it is particularly the 13-16 age group that is attracted to the idea of alcopops.

    A spokesman for the BMA said: “There is a need for government action to address the problems of underage and teenage drinking.

    “This must involve changes to legislation, responsible marketing, effective monitoring of the drinks industry and health education.”

    In Scotland, it is an offence for anyone under 18 to buy alcohol for a person under 18 years old – the BMA would like to see that legislation introduced in England and Wales.

    It also called for:

    • Tougher regulation of advertising for alcoholic drinks by the Independent Television Commission and the Advertising Standards Authority
    • The creation of an independent regulator with powers of enforcement to review complaints about marketing practices
    • More spot-checks on retailers using “test purchases” by under-18s
    • Extension of current voluntary proof-of-age ID schemes
    • More alcohol education to be introduced from primary school level

    The Portman Group, which sets standards for advertising within the alcohol industry, has taken steps to prevent it appealing to young teenagers.

    This week, it announced a ban on the use of words such as “revitalising” in connection with drinks which contain a stimulant such as caffeine as well as alcohol.

    http://news.bbc.co.uk/1/hi/health/821883.stm

     

     

    All four articles are similar as they………